PURCHASE, N.Y., Oct. 1, 2012 /PRNewswire/ -- PepsiCo's Mountain Dew and DORITOS brands know that gamers across the country have been waiting for one thing this fall: the long-anticipated launch of Halo 4. Today, ending weeks of speculation, DEW® and DORITOS brands have confirmed that Double XP is back and bigger than ever to give fans the opportunity to experience the next installment of the epic gaming saga like never before when it hits shelves on November 6.
Starting today, hardcore players looking to show off their skills next month can get a head start by opening an account at DEWXP.com or DORITOSXP.com where they'll be able to unlock and load future XP matches that can be redeemed to amplify the multi-player experience, accelerate Halo 4 specializations, and reveal ultra-new gear and weapons. In addition to being able to customize armor permutations, for the first time in Halo history, players will be able to preselect their arsenal before entering the gaming landscape and customize their armor because for Halo fans, it's not just about scoring the gear in the game, but creating the gear you want.
PHOTO LINK: DEWXP.com Website Screenshot
"Halo fans have an unrivaled passion, especially when it comes to multiplayer competition," said Bonnie Ross, General Manager, 343 Industries. "We're excited to work with Mountain Dew and DORITOS to reward that enthusiasm with the biggest Double XP program ever."
"The gaming community is expecting a lot from HALO 4, and the involvement of the Mountain Dew and DORITOS brands adds another layer of excitement," said video game expert, Geoff Keighley. "Double XP will amplify the multi-player experience and prepare fans for their Spartan-IV career online."
Fans aren't just rejoicing the return of Double XP. Introduced in 2007, in conjunction with the launch of Halo 3, tried-and-true gamer favorite Mountain Dew Game Fuel – DEW with a blast of citrus cherry flavor – will hit shelves later this month and will be available for a limited time, giving players across the country plenty of time to stock their fridges in time for November.
PHOTO LINK: Mountain Dew Game Fuel Product Image
For gaming gurus to reap the benefits of Double XP, all it takes is four easy steps:
In addition, Double XP value is unlocked when DEW and DORITOS chips are purchased together.
"Gaming is in the DNA of DEW Nation," said Brett O'Brien, Vice President of Marketing for Mountain Dew. "We know gamers bring an awesome amount of passion to DEW, and we're excited to help them level-up their Halo experience like never before thanks to Double XP."
"The DORITOS brand is all about fueling bold experiences – look no further than our legacy in gaming," said Ram Krishnan, vice president of marketing, Frito-Lay North America. "From letting our fans have the opportunity to work alongside Microsoft developers to create their own epic video games to partnering with the biggest games of the year, like Halo 4, DORITOS knows its consumers live for the game and we're all about taking it to the next level."
For complete details, visit DEWXP.com or DORITOSXP.com.
About Mountain Dew
Mountain Dew, a product of PepsiCo Americas Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, Mountain Dew exhilarates and quenches with every sip. In addition to original Mountain Dew® and Diet Mountain Dew®, the permanent DEW product line includes Mountain Dew Code Red®, Mountain Dew LiveWire®, Mountain Dew Throwback®, Mountain Dew Voltage® and Mountain Dew White Out®. For more information, check out www.mountaindew.com, www.facebook.com/mountaindew or follow on twitter @mtn_dew.
About DORITOS
DORITOS tortilla chips is one of the billion-dollar brands that make up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. To learn more about the DORITOS brand, visit its website at www.DORITOS.com or on Twitter at www.twitter.com/DORITOSUSA or on Facebook at http://www.facebook.com/DORITOSUSA.
About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
About "Halo"
The "Halo" franchise is an award-winning collection of properties that has grown into a global entertainment phenomenon. Beginning with the original "Halo: Combat Evolved" (2001), the critically acclaimed and record-shattering series of games has since inspired multiple New York Times bestselling novels, comic books, action figures, apparel and more.
Published by Microsoft Studios, the "Halo" franchise of games is exclusive to the Xbox 360 video game and entertainment system and the Xbox LIVE online entertainment network. To date, more than 43 million copies of "Halo" games have been sold worldwide, driving more than 3.3 billion hours of gameplay by people connected to Xbox LIVE.
DEW Media Contacts |
|
Jen Ryan |
Kristin Sommers |
Director, Communications, Mountain Dew |
Weber Shandwick |
914.253.2308 |
212.445.8388 |
DORITOS Media Contact |
|
Alexia Allina |
|
Director, Public Relations, Frito-Lay |
|
972.334.5664 |
|
Microsoft Media Contacts |
|
Rob Semsey |
Joe DiMiero |
Senior PR Manager, Xbox |
Edelman |
425.421.1973 |
415.486.3285 |
SOURCE PepsiCo