PURCHASE, N.Y., Aug. 28, 2012 /PRNewswire/ -- Women have a thirst for fun and a love affair with flair, according to a new Diet Pepsi survey. The Diet Pepsi Fun Report reveals that nearly three-quarters of women (72 percent) are literally craving more fun in their lives, while 56 percent believe that adding more flair (e.g., great shoes, bright lipsticks, trendy accessories) brings more fun. To help quench that thirst and quell that craving, Diet Pepsi is launching the Sip in Style Sweepstakes.
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From now through September 22, Diet Pepsi fans can enter for the chance to win prizes big and small at www.DietPepsi.com. From lipsticks and refreshing fizz to a once in a lifetime fun-filled experience, including a wardrobe makeover by Sofia Vergara' s personal stylist along with a $1,000 shopping spree in New York City, the opportunities for fun, fizz and flair abound at DietPepsi.com.
"No one should have to work so hard to add more fun into their lives," said Sofia Vergara. "That's why I'm happy to help Diet Pepsi bubble up the fun for women everywhere."
Highlights from the Diet Pepsi Report:
"This survey confirms what Diet Pepsi has known all along; women are craving a little more fun in their lives," said Angelique Krembs, vice president, TM Pepsi Marketing. "Diet Pepsi is encouraging women everywhere to take a much needed break and add a little refreshing fun to their day!"
For more information on the Sip in Style Sweepstakes, fun seekers can visit DietPepsi.com, Facebook.com/DietPepsi or Tweet Diet Pepsi on Twitter @dietpepsi #fizz.
About The Diet Pepsi Fun Report
This survey was executed by KRC Research on behalf of Diet Pepsi and Weber Shandwick. KRC conducted a total of 500 interviews among women ages 25+ in the US. All interviews were conducted online between August 7 and 9, 2012.
About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
Contacts: |
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Andrea Canabal |
Gillian Kushner |
914-253-2027 |
212-445-8417 |
SOURCE PepsiCo