PLANO, Texas, Aug. 31 /PRNewswire/ -- PepsiCo's Frito-Lay North America business unit kicks-off high school football season with the "Score for Your School" program for Texans only that invites fans to help schools win up to a $10,000 donation for their sports programs. Beginning today, Texas fans can visit www.scoreforyourschool.com, enter the 9-digit product code from ANY Frito-Lay product (chips, dips, salsa and more) and then select the Texas high school of their choice.

"Frito-Lay snacks and high school football are a Texas tradition," said Michael Del Pozzo, director, marketing, Frito-Lay North America. "As high school sports programs face many challenges, we thought this promotion would be an easy and fun way for fans to help. Now, each single purchase can add up for a chance to win up to $10,000 for their school when they go online and 'Score for their School'."

The Texas "Score for Your School" program begins today and runs through Dec. 31, 2010. Frito-Lay is donating a total of $90,000 to high schools across the state. Each high school is grouped according to its listing in Texas' six divisional classes (5A, 4A, 3A, 2A, 1A and Private). Schools collect one point for each Frito-Lay snack a fan purchases and then registers on the "Score for Your School" website. First-place ($10,000), second-place ($4,000), and third-place ($1,000) prizes will be awarded to the top three schools in each division that collect the most points from their fans.

The program is only open to Texas residents 13 and older at the time of registration. Visit www.scoreforyourschool.com for more information.

Frito-Lay North America

Frito-Lay North America is the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY.  Learn more about Frito-Lay at the corporate Web site, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at http://www.twitter.com/fritolay.

PepsiCo offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that each generates more than $1 billion in annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in more than 200 countries. With annualized revenues of nearly $60 billion, PepsiCo's people are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit www.pepsico.com.

SOURCE Frito-Lay North America