CHICAGO, Oct. 23 /PRNewswire-FirstCall/ -- The Quaker Oats Company, a division of PepsiCo, Inc. (NYSE: PEP) has appointed Toronto-based Juniper Park, an Omnicom Group company, agency of record for its entire Quaker Foods & Snacks North America portfolio of brands.
"We're excited to expand our relationship with Juniper Park to now include our entire Quaker Foods and Snacks portfolio," said Kirsten Lynch, Quaker Chief Marketing Officer. "Quaker is the jewel in the PepsiCo family of good-for-you food brands. Juniper Park has been, and will continue to be, a strong partner as we build Quaker into a preeminent health and wellness brand. They bring strong strategic skills, a deep understanding of our consumer, and a track record of outstanding creative for PepsiCo," noted Lynch.
"We are thrilled to take our partnership with Quaker to this new and expanded level," noted Jill Nykoliation, President, Juniper Park.
The agency will assume advertising responsibilities for the Quaker Foods & Snacks portfolio of brands including its 132-year old signature Old Fashioned Quaker® Oats, Quaker® Quick Oats, Quaker® Steel-Cut Oats, Quaker® Instant Oatmeal, Chewy® granola bars, ready-to-eat cereals Life®, Quaker® Oatmeal Squares and Cap'N Crunch®; in addition to their existing work for Near East® and Rice-R-Roni® side dishes and Quaker® rice snacks businesses. Juniper Park has been a PepsiCo partner agency of record since 2007, and also handles assignments for the Frito-Lay North America brands Lay's®, SunChips® and Baked!®
About the Quaker Oats Company
The Quaker Oats Company, headquartered in Chicago, is a $2 billion food and snacks division of PepsiCo. Inc. For more information, visit www.quakeroats.com.
About PepsiCo, Inc.
PepsiCo, Inc. (NYSE: PEP) offers the world's largest portfolio of billion-dollar food and beverage brands, including 18 different product lines that each generate more than $1 billion in annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in over 200 countries. With more than $43 billion in 2008 revenues, PepsiCo employs 198,000 people who are united by our unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with giving back to our communities worldwide. For more information, please visit www.pepsico.com.
About Performance with Purpose
PepsiCo's commitment to sustainable growth, defined as Performance with Purpose, is focused on generating healthy financial returns while giving back to communities the company serves. This includes meeting consumer needs for a spectrum of convenient foods and beverages, reducing the company's impact on the environment through water, energy and packaging initiatives, and supporting its employees through a diverse and inclusive culture that recruits and retains world-class talent. PepsiCo is listed on the Dow Jones North America Sustainability Index and the Dow Jones World Sustainability Index.
About Juniper Park
Juniper Park, located in Toronto, is an agency that marries the disciplines of strategy, design and advertising. The award-winning shop was named one of Marketing Magazine's top 10 Agencies of the Year in 2008. Juniper Park is a part of the Omnicom Group, Inc. (NYSE: OMC) a leading global advertising, marketing and corporate communications company.
Contact: Hilary Crnkovich
PepsiCo. Inc. - The Quaker Oats Company
312-821-1397
SOURCE: PepsiCo, Inc.