Win or lose, at home or not – more than one-third of Americans also admit they'll likely miss work on Monday
PLANO, Texas, Feb. 6, 2024 /PRNewswire/ -- The first-ever Super Bowl in Las Vegas will be among the year's most exciting cultural moments – but for a staggering 81% of Americans, watching it all from the couch is much better. Frito-Lay's annual Super Bowl Snack Index today reveals an uptick in symptoms of #JOMO (Joy of Missing Out), as nearly half of Americans also admit they will prioritize watching the game surrounded by their favorite foods over large social gatherings with friends.
"The Super Bowl is a cultural phenomenon that we look forward to being an integral part of each year," said Denise Lefebvre, senior vice president of R&D for PepsiCo Foods. "Whether Americans choose to enjoy it with a quiet evening or at a large social gathering, it's clear that culinary creations will rule the day. At Frito-Lay, we are dedicated to understanding our consumers' evolving food preferences and behaviors to ensure they have the options they want and every meal occasion is joyful."
From pregame party prep to the postgame pout, Frito-Lay's Super Bowl Snack Index is back with the most important Super Bowl party and food insights.
The Pregame Party Playbook
As #JOMO takes hold, the stakes have never been higher for Super Bowl party hosts. Athletes will tell you that preparation is key and Frito-Lay recommends calling three game-winning plays to guarantee celebrations are a touchdown:
Snacks at the Snap
The Postgame Pout
Check out FritoLay.com and FritoLay.com/Snack-Index for the latest and greatest trends, product information and news.
Survey Methodology
This survey was conducted between January 19 and January 25, 2024, among a sample of 2,000 nationally representative U.S. adults ages 18+. The interviews were conducted using an email invitation and an online survey. The data has been weighted to ensure an accurate representation of the U.S. adult population ages 18+.
About Frito-Lay North America
Frito-Lay North America is the $23 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Frito-Lay snacks include Lay's and Ruffles potato chips, Doritos and Tostitos tortilla chips and branded dips, Cheetos snacks, Stacy's pita chips, PopCorners popped-corn snack, SunChips multigrain snacks and Fritos corn chips. The company operates 30+ manufacturing facilities across the U.S. and Canada, more than 200 distribution centers and services 315,000 retail customers per week through its direct-store-delivery model. Learn more about Frito-Lay at the corporate website, www.fritolay.com, on X (@fritolay), on Instagram (@fritolay) and on Facebook (Frito-Lay).
Frito-Lay at the Super Bowl
In addition to the in-game advertisement from Doritos Dinamita, Frito-Lay has been building excitement leading up to the big game with its 2024 NFL Playoff campaign, "Taste of Super Bowl." Running since Super Wild Card weekend and until the Super Bowl, the spot features three football legends reminded of their Super Bowl victories as they open bags of their favorite game-day snacks.
Frito-Lay is also bringing even more to Las Vegas with an immersive fan experience at the Frito-Lay Chip Strip. From February 8 through February 11 at the New York, New York Hotel, fans can try their luck at the Frito-Lay Snackpot, take a seat in the hottest ride on the Strip, feel the love at the Cheetos Chapel – and so much more.
In support of its ambitious pep+ (PepsiCo Positive) goals, Frito-Lay is reimagining packaging possibilities at the Chip Strip. Visitors will be able to help Frito-Lay test the latest touchdown in its sustainability journey – all while enjoying their favorite game day snack products. Featuring an industrially compostable bag, the new technology is a critical step forward in building a world where packaging never becomes waste.
As the Official Chip & Dip of the NFL, Tostitos is headed back to the Super Bowl with Tost by Tostitos. At the complimentary limited-time experience, Tostitos is inviting fans to go on a culinary journey and enjoy Tostitos chips and dip in a way they never have before. Tostitos' key ingredient – corn – is at the center of the recipes, taking Tostitos beyond the chip bag and transforming it into one-of-a-kind culinary creations.
SOURCE Frito-Lay North America