Does Pineapple Belong on Pizza? PEPSI® Pineapple Launches Exclusively at Little Caesars®

Fanatics Can Now Enjoy the Tropical Fruit on Their Pizza and in Their Pepsi

PURCHASE, N.Y., July 6, 2023 /PRNewswire/ -- This summer, Pepsi® and Little Caesars® are giving pineapple lovers more ways to enjoy the pizza topping. Together, the brands are bringing Pepsi Pineapple exclusively to Little Caesars.

Pizza has long been the center of the polarizing question, "does pineapple belong on pizza?" Now, Pepsi and Little Caesars are ensuring that no matter where fans stand on the answer, everyone can enjoy pineapple and their pizza. Inspired by fans' love of the fruit and its delicious flavor, Pepsi and Little Caesars are teaming up to give pineapple lovers a refreshing way to be enthusiastic about their favorite fruit.

Starting July 17, and for a limited time only, Little Caesars customers can get the Pineapple Pair-Up Combo, which includes a 16-ounce Pepsi Pineapple and a Large 2-Topping Thin Crust Pizza when purchased online for just $9.99.*

"There's always a passionate discussion surrounding pineapple on pizza," said Greg Hamilton, Chief Marketing Officer, Little Caesars. "Together with Pepsi, we're satisfying ALL pineapple lovers, regardless of how they feel about it as a pizza topping. The Pineapple Pair-Up Combo gives our customers an exclusive opportunity to enjoy the tropical taste on their Thin Crust pizza, in their Pepsi or both."

The ideal light and crispy alternative for the warmer months, Little Caesars Thin Crust pizzas offer just the right amount of crispiness on the bottom and around the edges.

"Little Caesars fans appreciate great flavor and whether they like pineapple on their pizza or not, we're confident Pepsi Pineapple will be unapologetically enjoyed by their customers everywhere," said Scott Finlow, Chief Marketing Officer of PepsiCo Global Foodservice.

Pepsi Pineapple made its original debut in 2020 for a limited time, and was instantly a summer hit, with fans clamoring over the refreshing combination of Pepsi cola and sweet, fruity notes of pineapple. Now available exclusively at Little Caesars, customers can get the summery flavor in a one-of-a-kind 16 ounce can, featuring a co-branded never-before-seen design.

* Offer good for a limited time at participating Little Caesars® stores on app and online orders (excluding third-party sites). Cannot be combined with any other offers. Plus tax where applicable. Delivery available from participating locations with online orders only. Delivery fees apply. Small order fee for delivery orders less than $12. PEPSI, PEPSI-COLA and the Pepsi Globe are registered trademarks of PepsiCo, Inc.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on TwitterInstagramFacebook, and LinkedIn @PepsiCo. 

About Little Caesars®
Headquartered in Detroit, Michigan, Little Caesars was founded by Mike and Marian Ilitch in 1959 as a single, family-owned restaurant. Today, it is the third-largest pizza chain in the world, with stores in each of the 50 U.S. states and 27 countries and territories.

Known for its HOT-N-READY® pizza and famed Crazy Bread®, Little Caesars uses quality ingredients, like fresh, never frozen, mozzarella and Muenster cheese and sauce made from fresh-packed, vine-ripened California crushed tomatoes. The brand is known for innovation and is home of the exclusive Pizza Portal® pickup, a heated, self-service mobile order pickup station. Little Caesars is also the Official Pizza Sponsor of the National Football League.

An exceptionally high-growth company with over 60 years of experience in the $145 billion worldwide pizza industry, Little Caesars is continually looking for franchisee candidates to join the team in markets around the world. In addition to providing the opportunity for entrepreneurial independence in a franchise system, Little Caesars offers strong brand awareness with one of the most recognized and appealing characters in the country, Little Caesar.

SOURCE PepsiCo; Little Caesars

For further information: hillary.jacobsen@theacceleration.com