PLANO, Texas, Feb. 8, 2022 /PRNewswire/ -- When the coin flips in Super Bowl LVI, snacks will be center stage and creating smiles more than ever in gatherings of friends and family nationwide. The fifth-annual Frito-Lay Snack Index found almost all (94%) adults agree snacks have the ability to create enjoyable moments.
"The Super Bowl is not just about football, it's about gathering to make happy memories with friends and family," said Mike Del Pozzo, SVP Sales & Chief Customer Officer, PepsiCo Foods North America. "This year, the snack table will feature Cheetos Flamin' Hot, Doritos Spicy Sweet Chili and Doritos Flamin' Hot Cool Ranch because more than eight out of 10 Americans will be enjoying spicy snacks."
This year's Frito-Lay's U.S. Snack Index1 revealed 84% of adults are looking forward to commercials that have a nostalgic feel to them. Thankfully, Lay's delivers a journey down memory lane with a new Super Bowl campaign that will remind people to Stay Golden™ throughout life's moments. America's favorite potato chip is returning to the Super Bowl for the first time in 17 years with an in-game spot filled with good times and even some hilarious mishaps sure to make people smile.
"In America, football, snack foods and fun go together," said Elizabeth Avery, president and CEO of SNAC International, the only snack-centric trade association. "Regardless of where you're watching the big game this year, we know the bowl of snacks will be at the center of your Super Bowl huddle."
According to recently released data commissioned by SNAC International, there has been an increase in total snack food sales, which jumped during Super Bowl Week 2021 to 12.5% or $487 million.
The Snack Index also found that preferences, especially those of Gen Z (79%) and Millennials (83%), lean towards spicy snacks as their go-to during Super Bowl Sunday, making this a special occasion to branch out from their regular choices and experiment with new flavors. To satisfy our consumers, for the first time, Frito-Lay's Flamin' Hot® brand will have its own commercial featuring both Doritos® and Cheetos®, showing fans what the world would look like with a little more heat with "Unleash Your Flamin' Hot.
Potato chips are the most popular snack as 52% of consumers chose this classic as one of their top three favorite snacks. This popularity has led to high demand, with 71% of consumers planning to have potato chips available at their Super Bowl parties.
Overall, the food and beverage commercials are most beloved by two of three (60%) Americans, with fans' next favorite being those with animals (18%) and technology (10%). However, Super Bowl commercials will not just be watched during the game – 31% of adults plan to watch the Super Bowl commercials via social media, with all audiences most excited to watch funny (94%) and uplifting (88%) commercials that will create shareable and happy moments.
Additional market trends and U.S. Snack Index highlights show:
Still a love for classic flavors
Keepin' it casual and fun for Super Bowl Sunday
Snacking will look different in Cincinnati and Los Angeles, but both will be health conscious this Super Bowl.
For more information, visit: FritoLay.com/SnackIndex. Frito-Lay is an Official Sponsor of Super Bowl LVI.
Survey Methodology
This poll was conducted between January 21-January 22, 2022 among a national sample of 2210 Adults that plan to watch the Super Bowl this year. The interviews were conducted online and the data were weighted to approximate a target sample of Adults based on gender, educational attainment, age, race, and region. Results from the full survey have a margin of error of plus or minus 2 percentage points.
About Frito-Lay North America
Frito-Lay North America is the $18 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, N.Y. Frito-Lay snacks include Lay's and Ruffles potato chips, Doritos tortilla chips, Cheetos snacks, Tostitos tortilla chips and branded dips, SunChips multigrain snacks and Fritos corn chips. The company operates 30+ manufacturing facilities across the U.S. and Canada, more than 200 distribution centers and services 315,000 retail customers per week through its direct-store-delivery model. Learn more about Frito-Lay at the corporate website, http:www.fritolay.com/, on Twitter fritolay, on Instagram @fritolay and on Facebook Frito-Lay.
SOURCE Frito-Lay