Year-long celebration kicks off at Super Bowl LII with in-game ad, Pepsi Super Bowl LII Halftime Show, retro packaging and return of Pepsi Stuff loyalty program
"Every 60 Seconds" auctions give fans a chance to win an Xbox One X by collecting codes on specially marked products, including new Mtn Dew Game Fuel Arctic Burst, Mtn Dew Game Fuel Tropical Smash and fan-favorite Doritos snacks