PURCHASE, N.Y., Nov. 20, 2014 /PRNewswire/ -- Mountain Dew® and Burton have teamed up with professional snowboarder Danny Davis to co-create and release Peace Park – a 44-minute film about the innovative snowboard park that is reconnecting riders with the fun, creative roots of the sport. Built and filmed in the West Tetons in Wyoming, this innovative park, complete with 22-foot bowl, was the last, "unofficial" rider-judged contest, following a heavy pro-circuit snowboard season. Peace Park will air nationally on ABC on Sunday, November 30 at 2 p.m. ET and will be available immediately afterward to view globally for free online via the Mountain Dew YouTube channel.
Watch the video teaser here.
"Peace Park is all about bringing the soul back into snowboarding," comments Davis. "I'm really stoked that my sponsors believe in me and continue to support my vision of keeping snowboarding fun and creative. This year's Peace Park is different than any other, offering something for every style of snowboarder to ride. We had riders from all around the world show up!"
Peace Park began three years ago when Davis craved something beyond the standard slopestyle and halfpipe snowboarding competitions. Each year, the design evolves, allowing elite snowboarders to bring their unique creativity and expression to the mountain. The first installment, Peace Pipe, was a halfpipe that included additional park-like features such as rails and jumps. This expansion on the halfpipe became so widely revered among riders that Davis decided to continue advancing his vision, changing the layout from a pipe to a full park and calling it Peace Park. With the help of Mountain Dew, Burton and Snow Park Technologies (SPT), Davis was able to create and design the ultimate innovative terrain park, offering an array of options for snowboarders to ride with true style.
"Mountain Dew is all about looking at life through your own lens and having a damn good time while you're living it. That ethos is brought to life when you see Danny and the other snowboarders ride through Peace Park," said Greg Lyons, Vice President of Marketing, Mountain Dew. "We are thrilled to continue to support Danny's vision to instigate creativity on the mountains and help progress the sport of snowboarding."
"Burton is proud to work with Danny and Mountain Dew on progressive film projects like Peace Park," said Nick Sargent, Burton's Vice President of Global Business Alliances. "This is the third edition of the Peace Park project, and everyone agrees that this year's film is the best one we've created together. We all look forward to watching it on ABC later this month."
Join the conversation at #PeacePark14.
Follow the Peace Park Crew
Danny Davis: Instagram (@travelindan), Twitter (@theDDeadshow), Facebook
Mountain Dew: Instagram (@mountaindew), Twitter (@mtn_dew), YouTube and Facebook
Burton: Instagram (@Burtonsnowboards), Twitter (@Burtonsnowboard), YouTube and Facebook
About Mountain Dew
Mountain Dew, a product of PepsiCo Americas Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, Mountain Dew exhilarates and quenches with every sip. In addition to original Mountain Dew® and Diet Mountain Dew®, the permanent DEW product line includes Mountain Dew Code Red®, Mountain Dew LiveWire®, Mountain Dew Throwback®, Mountain Dew Voltage® and Mountain Dew White Out®. For more information, check out MountainDew.com, Facebook or follow on Mountain Dew on Twitter.
About Burton
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn and has dedicated his life to snowboarding ever since. Burton has played a pivotal role in growing snowboarding from a backyard hobby to a world-class sport by creating ground-breaking products, supporting a team of top snowboarders and pushing resorts to allow snowboarding. Today, Burton designs and manufactures industry-leading products for snowboarding and the snowboard lifestyle, including snowboards, boots, bindings, outerwear and layering as well as year-round apparel, packs/bags and accessories. Privately held and owned by Jake and his wife, Burton President Donna Carpenter, Burton's headquarters are in Burlington, Vermont with offices in Austria, Japan, Australia, California, Canada and China. For more information on Burton, head to www.burton.com and follow our line at facebook.com/burtonsnowboards, twitter.com/burtonsnowboard and @burtonsnowboards on Instagram.
About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.
CONTACT: Jillian Galasso, Mountain Dew, jillian.galasso@pepsico.com, 914-253-3174; Lauren Machen, Fuse, lmachen@fusemarketing.com, 802-383-1414