--INNOVATIVE ONLINE RESOURCE TO ASSIST FOODSERVICE OPERATORS-- PURCHASE, N.Y.—May 13, 2009— A new PepsiCo resource devoted to growing the foodservice trade is coming online, bringing valuable data and insights to restaurant operators within one click at GrowMyRestaurant.com. GrowMyRestaurant.com is designed to assist foodservice operators at a time when their businesses need it most. By providing information and tools via a one-stop shop that address an operator’s most pressing needs-- such as driving traffic, growing average check, managing employees and understanding their customers and competition-- GrowMyRetaurant.com delivers powerful business-building solutions to the fingertips of restaurant operators. “Given today’s economic climate, we know operators are looking for innovative ways to drive traffic and increase sales,” said Margery Schelling, chief marketing officer, PepsiCo Foodservice. “That’s what makes something like GrowMyRestaurant.com more relevant than ever – a site dedicated to providing busy restaurant owners with all the tools they need to stay profitable and maintain loyal customers and employees.” Tests in early 2009 by potential users indicate GrowMyRestaurant.com is hitting its target. Says the general manager of one casual dining restaurant, "You’re always looking at what competition is doing, always trying to grow the business and always trying to look for ways to have the edge. Finding information about the restaurant business is not that easy. I am really interested to see what kind of information this could provide.” A necessary resource for time-starved operators looking for simple ways to tackle challenges and build their businesses, the site will provide free and unrestricted value that they cannot get elsewhere. Content categories include: GrowMyRestaurant.com has been developed in response to operators reporting they find current Web-based services irrelevant to their businesses. "Too generic" is a common complaint, as is the sense that the information offered is "self-serving" to the vendors who present the sites. GrowMyRestaurant.com takes a different tack, determined to offer services and tools with specific calls to action; "no fluff" is its mantra. Users will find free, downloadable applications and material geared toward quick service and casual dining establishments alike. The site, developed in partnership with Tribal DDB, launches officially on May 13, 2009. About PepsiCo Foodservice Media Contact:
• Local Marketplace Insights
• Menu Development Tips
• Management Guidance
• Loyalty-Building Solutions
• Profit-Driving Tools
• Industry Trends
• PepsiCo products and services
The PepsiCo Foodservice Division integrates the relevant units of Pepsi-Cola and Frito-Lay together with Quaker, Tropicana and Gatorade in the United States and Canada. Rooted in PepsiCo’s “Power of One” principles, PepsiCo Foodservice leverages the scale and breadth of the corporation’s brands to provide a unified voice to its customers and deliver competitive advantage in the fast-growing foodservice and vending channels.
Michelle Naughton
PepsiCo Foodservice
(914) 253-2950
michelle.naughton@pepsi.com