Consumers can get a taste of eight exclusive beverages crafted by mixologists featuring iconic PepsiCo products at dedicated pop-ups kicking off in New York
PURCHASE, N.Y., Sept. 9, 2024 /PRNewswire/ -- PepsiCo is leveling up on flavor and giving consumers more ways to enjoy some of its best-selling products with DRIPS by Pepsi™, its new crafted beverage offering.
Tapping into the growing trend of consumers creating unexpected twists on their favorite beverages, DRIPS by Pepsi gives fans a premium experience with the brands they know and love in unique recipes crafted by expert mixologists. Fans can savor iconic PepsiCo products, from PEPSI® and MTN DEW® to ROCKSTAR® and Lipton® Iced Tea, enhanced with a selection of fruit syrups, creams, popping boba, fruits and berries, or other delicious mix-ins.
The DRIPS by Pepsi truck will be popping up in New York City, a city known for embracing culinary experimentation, for select weekends and events in September. The pop-ups will include a variety of beverage combinations, crafted based on trending and classic flavors, such as:
- PEPSI® FOREVER S'MORES - PEPSI®, coconut and lime finished with smores over whipped cream
- STARRY® BERRY BASIL - STARRY®, strawberry and basil finished with diced strawberries, lime
- wheel and basil seeds
- STARRY® DRAGONFRUIT BLAST - STARRY® and watermelon garnished with dragon fruit
- DEW® CHILL DILL - MTN DEW®, cucumber and basil garnished with dill pickle spear
- DEW® SPICY SPLASH - MTN DEW®, lime, chamoy and Tajin® garnished with a gummy worm
- LIPTON® MANGO HORCHATA - Lipton® Lemon iced tea with mango, coconut horchata over strawberry boba, finished with cold foam
- TROPICANA® COTTON CANDY LEMONADE - Tropicana® Lemonade over candy boba, finished with floating cotton candy
- ROCKSTAR® PINEAPPLE UPSIDE DOWN CAKE - ROCKSTAR FOCUS™ with orange, pineapple, and grenadine finished with whipped cream and a colorful orange wheel
The DRIPS by Pepsi truck will be serving ticketholders at Capital One City Parks Foundation SummerStage® in Central Park on September 12 before moving to Domino Park at the Williamsburg waterfront from September 14 to September 29, on Saturdays and Sundays only from 1pm-7pm. DRIPS by Pepsi beverages retail starting at $6.99. Previous stops have also included Penn State University and Kennywood park in Pennsylvania.
"Consumers, especially Gen Z, are increasingly looking for crafted beverages that provide new flavors, combinations and colors. They're unafraid to experiment, often with our products at the center. DRIPS by Pepsi is designed to better understand these trends and build PepsiCo's capabilities in this space so that we can better meet the needs of consumers and our customers. We're continuing to deepen our insights and build our capability at PepsiCo so we can continue to lead the way in beverage innovation," said Scott Finlow, Chief Marketing Officer, PepsiCo Away From Home.
"DRIPS by Pepsi is special because it takes the learnings of years of innovation and recipe development to deliver unparalleled new flavors to consumers and customers across the country. By leveraging the breadth of the PepsiCo beverage portfolio across sodas, teas, energy drinks and more, there's no limit the enticing combinations we can create for fans," says Chef Kyle Shadix, CRC, MS, RD, PepsiCo's Corporate Executive Research Chef for Global Beverages.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $91 billion in net revenue in 2023, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people. For more information, visit www.pepsico.com, and follow on X, Instagram, Facebook, and LinkedIn @PepsiCo.
About Tropicana Brands Group
Tropicana Brands Group brings together an exciting global portfolio of some of the world's most iconic juice brands, including Tropicana, Naked, KeVita, Izze, Dole, and Copella. Established in 2022 as a joint venture between PAI Partners and PepsiCo, the company aims to promote new growth for its business, opportunities for its people, and to accelerate a vision to be the undisputed global leader in fresh and chilled beverages. With a global footprint of more than 2,000 associates that spans North America and Europe, we are proud of our industry-leading capabilities in areas that include innovation, R&D, manufacturing, distribution, sales, marketing, and nutrition expertise. For more, please visit www.tropicanabrandsgroup.com.
Tropicana is a registered trademark of Tropicana Products, Inc., used under license.
SOURCE PepsiCo Beverages North America