News Releases

Nationwide release of Mtn Dew® Label Series comes to life with BOLDLY REFINED® campaign and immersive consumer experiences, including:

Cheetos Spring Fashion Collection Helps Fans Get Family Photos on Fleek

Camp IZZE celebration in New York City will Feature Recording Artist Shawn Mendes and Select Keynote Speakers and Performers

Multi-Platform Partnership Features the Sound Drop Spotlighting Today's Music Stars Along with Online Social Series, Limited-Edition Mini-Cans and Musical Tribute

Limited-Edition Bags Drive Donations to Non-Profit Step Up, Include Snapchat Snapcodes to Enable People to Get Involved