PURCHASE, N.Y., Jan. 19, 2015 /PRNewswire/ -- Yesterday, over 7,500 football fans in Rochester, N.Y. experienced the magic of a Pepsi Super Bowl halftime show after recently being crowned the most hyped hometown in America. As a reward for showcasing their hype, Rochesterians received the ultimate Super Bowl halftime experience with an exclusive concert headlined by popular singing/songwriting duo Nico & Vinz on Sunday.  Pepsi continued to deliver the hype in unexpected ways by surprising the town with special guest appearances from Buffalo Bills new head coach, Rex Ryan, and star wide-receiver Sammy Watkins. The town takeover also included mobile Hype Squads and vending machines offering fans a chance to win VIP passes or meet and greets.

In addition to scoring a once-in-a-lifetime Pepsi halftime extravaganza, nearly 40 Katy Perry fans from Rochester were the lucky winners of tickets to the Pepsi Super Bowl XLIX Halftime Show in Arizona featuring global superstar Katy Perry on February 1.

"We can certainly see how Rochester, NY won Pepsi's 'Hype Your Hometown' contest – their energy was electrifying last night," said Nico & Vinz. The Norwegian duo's 2014 debut album Black Star Elephant was led by last year's multi-platinum song of the summer "Am I Wrong," which was No. 1 in 50 countries and streamed over 200 million times alone on Spotify.

Pepsi first launched the rally cry in search of the most Hyped Hometown in America on Thanksgiving with a TV spot featuring country music superstar Blake Shelton, inviting fans across America to visit www.pepsi.com/halftime, register by specific location and share how they and their friends get hyped for a chance to win the ultimate halftime experience. The contest is just one of the many ways the brand is inviting fans to get "Hyped for Halftime," as part of Pepsi's mission to deliver the spirit of halftime in unexpected ways all season long.

For more information on Pepsi's "Hype Your Hometown" contest visit Pepsi.com.

About PepsiCo 
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com. 

Media Contacts
Angela Tucciarone, TM Pepsi Communications, 914-253-3743 
Angela.Tucciarone@pepsico.com

Gillian Kushner, Weber Shandwick on behalf of Pepsi, 212-445-8417 
Gkushner@webershandwick.com

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SOURCE PepsiCo