PURCHASE, N.Y., May 8, 2014 /PRNewswire/ -- Today, New York Mets® superstar Curtis Granderson and Sports Illustrated cover model and TV personality Chrissy Teigen will help Aquafina®, one of the nation's best-selling brands of bottled water, launch a campaign encouraging fans of all ages to drink more water. In conjunction with Partnership for a Healthier America's (PHA) Drink Up initiative, Aquafina's national "Pledge. Drink. Win!" Sweepstakes will not only give fans the opportunity to submit their personal hydration pledges, but also automatically enter them for a chance to win a VIP experience to the 2014 MLB® All-Star Game on July 15 at Target Field® in Minneapolis.
"At Aquafina, we're always trying to think of new ways to encourage people to drink more water," shared Jennifer Dubin, Marketing, Aquafina. "This new effort will help shine a spotlight on the benefits and importance of staying hydrated with water during the spring and summer months, especially as we get into the height of baseball season. We're honored to support PHA's larger "Drink Up" movement and help spread the word about the importance of adequate water intake through the Aquafina 'Pledge. Drink. Win!' campaign."
Starting today, parents and teens across the country can visit the "Pledge. Drink. Win!" page at www.MLB.com/Aquafina to learn more about the Sweepstakes and take the pledge. By uploading a photo of themselves with a glass of water or an Aquafina water bottle, fans will automatically be entered for a chance to win the grand prize, including a once-in-a-lifetime trip to the 2014 MLB All-Star Game. Fans who enter the Sweepstakes may see their photo uploaded as part of a larger mosaic that will create an image of Curtis Granderson and Aquafina. Additionally, participants can continue the conversation on social media by using the campaign's dedicated hashtag #SpreadTheWater.
"Drink Up has one goal: get more people to drink water more often – and the 'Pledge. Drink. Win!' program will help us reach millions of MLB fans with this message," said Drew Nannis, Chief Marketing Officer, PHA. "We're proud to have Aquafina, Chrissy Teigen and, of course, Curtis Granderson as supporters of Drink Up. Their leadership and support has helped us reach hundreds of millions of people with our simple message. In fact, the only thing we're disappointed about is that we're not eligible to win a trip to the All-Star Game!"
As part of its larger partnership with the New York Mets, Aquafina will activate at Mets Family Sunday at Citi Field® during various games scheduled throughout May and June beginning with Mother's Day on May 11. Aquafina will be on-site to encourage kids to sign up for the "Pledge. Drink. Win!" Sweepstakes, as well as provide games and activities for all-ages.
Teigen and Granderson, both Drink Up enthusiasts, will help launch "Pledge. Drink. Win!" today, at a media event in MLB Fan Cave in New York City.
For additional information on "Pledge. Drink. Win!" please visit www.MLB.com/Aquafina, and to check out some exclusive video content from Chrissy Teigen and Curtis Granderson, on Twitter at @aquafina and help #SpreadTheWater.
About Aquafina
Aquafina (www.aquafina.com) is a product of Pepsi-Cola North America Beverages, the refreshment beverage unit of PepsiCo, Inc., in the United States and Canada. In addition to Aquafina and Aquafina FlavorSplash, its US brands include Pepsi, Mountain Dew, Sierra Mist, IZZE, SoBe, Mug, Tropicana Twister Soda, Tropicana Juice Drinks, Dole and Ocean Spray single-serve juices. PepsiCo also makes and markets North America 's best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks. For more information, visit www.pepsicobeveragefacts.com.
About the Partnership for a Healthier America
The Partnership for a Healthier America (PHA) is devoted to working with the private sector to ensure the health of our nation's youth by solving the childhood obesity crisis. In 2010, PHA was created in conjunction with – but independent from – First Lady Michelle Obama's Let's Move! effort. PHA is a nonpartisan nonprofit organization that is led by some of the nation's most respected health and childhood obesity experts. PHA brings together public, private and nonprofit leaders to broker meaningful commitments and develop strategies to end childhood obesity. Most important, PHA ensures that commitments made are commitments kept by working with unbiased third parties to monitor and publicly report on the progress our partners are making. For more information about PHA, please visit www.aHealthierAmerica.org and follow PHA on Twitter @PHAnews.
NO PURCHASE NECESSARY. Void Where Prohibited. Sweepstakes open to legal residents of the US and D.C. 13 years of age or older. Sweepstakes ends 11:59:59 a.m. ET on 7/1/14. Enter online only. Limit one (1) entry per person/email address per day. Three (3) prizes will be awarded. Odds of winning depend on the total number of eligible entries received. For Official Rules & Details visit: www.MLB.com/Aquafina.
SOURCE PepsiCo