PURCHASE, N.Y., February 18, 2014—Today, Mountain Dew® welcomes Grammy-nominated country artist Dierks Bentley to the DEW family, creating a dynamic new partnership that pairs the iconic brand’s one-of-a-kind flavor and heritage as a cultural instigator with Bentley’s trailblazer attitude and authentic sound.
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The partnership names Mountain Dew as a tour sponsor, helping Bentley take the personal and genre-bending tunes featured on his seventh studio album, “RISER,” across the nation this summer for his headlining tour. The tour will also feature special guests Chris Young, Chase Rice and Jon Pardi.
“Fans know that they are getting something real when they listen to Dierks Bentley – he expresses who he is through his music and that’s a trait that vibes really well with the Mountain Dew brand,” said Greg Lyons, Vice President of Marketing, Mountain Dew. “We’re so excited to welcome him into the DEW family, and know that DEW Nation will be a big supporter of his.”
“I’m fired up about the tour this summer and happy to have Mountain Dew and the DEW Nation joining us out on the road,” said Bentley. “DEW is a brand that encourages individuality and doing things your own way, and that’s something I can definitely identify with and get behind.”
Join the conversation about Bentley and DEW @mtn_dew #DierksJoinsDEW. A list of RISER tour dates and cities is available at www.dierks.com. The Riser album is available beginning February 25, 2014.
About Mountain Dew
Mountain Dew, a product of PepsiCo Americas Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, Mountain Dew exhilarates and quenches with every sip. In addition to original Mountain Dew® and Diet Mountain Dew®, the permanent DEW product line includes Mountain Dew Code Red®, Mountain Dew LiveWire®, Mountain Dew Throwback®, Mountain Dew Voltage® and Mountain Dew White Out®. For more information, check out www.mountaindew.com, www.facebook.com/mountaindew or follow on twitter @mtn_dew.
About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also, means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
About Dierks Bentley
Seven albums into one of country music’s most-respected and most-unpredictable careers, award-winning singer/songwriter Dierks Bentley continues to grow. His latest evolution comes in the form of RISER out Feb. 25, Bentley's first album since the death of his father and the birth of his first son. Throughout his career, Bentley has mixed elements of modern country, classic country, bluegrass and rock, maintaining an unmistakable identity while constantly reinventing his sound. His last album HOME debuted at No. one on the Billboard Country Album Charts and spawned three consecutive chart-topping hits, marking 10 career No. one songs for Bentley as a singer and songwriter. His five previous studio albums have sold more than five million copies and earned 11 GRAMMY nominations, countless CMA, ACM and CMT nominations and membership at the Grand Ole Opry. Bentley will kick off his headlining RISER TOUR on May 9 in Charlotte, NC. For more information on the upcoming tour and new music, visit www.dierks.com.
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Media Contact
Jillian Galasso
O: 914.253.3174
E: jillian.galasso@pepsico.com
For Dierks Bentley
Mary Hilliard Harrington
O: 615.242.7444
E: maryhilliard@thegreenroompr.com