PLANO, Texas, Dec. 13, 2013 /PRNewswire/ -- As college football fans everywhere get ready for the 2014 Tostitos Fiesta Bowl, Jimmy Kimmel is literally putting all of his chips on the table with the "Worst Contest Ever." Following Kimmel's announcement of the "contest" on Thursday's episode of "Jimmy Kimmel Live," the popular late-night television host is asking fans to purchase a bag of Tostitos tortilla chips and mail him a single chip in an envelope. Yes, just one chip. On Tostitos Fiesta Bowl game day, Kimmel will place all of the chips that he receives in his very own snack bowl, with the unlikely chance he'll eat one fan's chip. The prize? None. Rules? Nope. A winner? There isn't one, which is why this is Kimmel's "Worst Contest Ever."
"I'm delighted to be spearheading 'The Worst Contest Ever.' It's a terrible contest and I can't wait to find out who bothers to enter," said Kimmel. "The 2014 Tostitos Fiesta Bowl is coming soon, so send me your chip now or you'll miss out on nothing!"
A full-game integration with Kimmel will take place during the 2014 Tostitos Fiesta Bowl broadcast on New Year's Day. As part of the partnership, Kimmel's distinct voice and humor will be present in several elements throughout the 2014 Tostitos Fiesta Bowl broadcast, including the entertainment content broadcast during halftime. To see how the "contest" plays out and the hilarity that ensues, fans can tune into the 2014 Tostitos Fiesta Bowl broadcast on Jan. 1, 2014 at 8:30 pm EST on ESPN.
Viewers can visit http://www.youtube.com/watch?v=7h_cosj-oj4 to view Kimmel's "Worst Contest Ever" announcement. To participate, entries should be sent to P.O. Box 4351-830, Hollywood, CA 90078.
Tostitos, one of the flagship brands from PepsiCo's Frito-Lay division, has been the title sponsor of the Fiesta Bowl – part of the Bowl Championship Series – for 19 years.
About Tostitos
The Tostitos brand is one of the many brands that make up Frito-Lay North America, the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. In addition to Frito-Lay, PepsiCo business units include Pepsi-Cola, Quaker Foods, Gatorade and Tropicana. Learn more about Frito-Lay at the corporate Web site, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at http://twitter.com/fritolay.
About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
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Video with caption: "Jimmy Kimmel Announces his "Worst Contest Ever" for the 2014 Tostitos Fiesta Bowl." Video available at: http://www.youtube.com/watch?v=7h_cosj-oj4
SOURCE Frito-Lay