CHICAGO, July 24, 2012 /PRNewswire/ -- Tropicana, a division of PepsiCo, Inc. (NYSE: PEP), introduced an elegantly-designed 89-ounce container for its flagship Tropicana Pure Premium 100% pure Florida orange juice with no added sugar, water or preservatives. This sleek, first-of-its kind package is ideal for any breakfast or brunch occasion because it offers orange juice lovers nutritional power from one of Mother Nature's original super fruits with more convenience, easier handling and pouring, style and recyclability all in a family-size pitcher.
(Photo: http://photos.prnewswire.com/prnh/20120724/NY45301 )
This is the first clear-handle design in the chilled juice category that is 100 percent recyclable. Made from lightweight PET plastic, the bottle can be recycled in curbside programs nationwide or via PepsiCo Dream Machines that are available in public locations across the country.
"We listened closely to our consumers who said they prefer to see the juice, and worked with our research team to marry the best of form and function," said Jacqi Coleman, senior marketing manager for Tropicana Pure Premium. "The result is an elegant, ergonomic package design that three out of four people told us they prefer over a screw-top container."
Its sturdy, easy-to-grip handle and proprietary, easy-to-open flip top are designed to provide consumers a perfect pour every time. Plus, the clear container fits nicely in the refrigerator and offers an at-a-glance view, so it's easy to see how much juice is left.
"People told us they'd be proud to put this beautiful pitcher on their table and most importantly, it's still the same great-tasting, nutritious Tropicana Pure Premium 100-percent Florida orange juice with no added water, sugar or preservatives that families nationwide have made number one," added Coleman.
At about 50 cents per 8-ounce glass, Tropicana Pure Premium orange juice has no added sugar and provides:
The new 89-ounce bottle is available at grocery stores nationwide, and the suggested retail price is $6.29. For more information, visit Tropicana.com or Facebook.com/Tropicana.
*USDA 2010 Dietary Guidelines recommend a majority of your fruit servings come from whole fruit.
About Tropicana Products, Inc.
Tropicana Products, Inc., a division of PepsiCo, Inc., is the leading producer and marketer of branded fruit juices. Tropicana markets its products in the U.S. under a variety of brand names, including the Tropicana not-from-concentrate line of juices; Dole® juices and juice blends; Tropicana Pure 100 percent Juice Blends; Tropicana® Juices and Tropicana Twister® juice beverages. The Dole brand name is licensed from Dole Food Company, Inc. For more information, visit Tropicana.com.
About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages for local tastes; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit PepsiCo.com.
SOURCE PepsiCo