CHICAGO (August 21, 2007) – Snackers aren't only looking to curb their cravings when they get the munchies – they are also looking for an overall sensory experience during snack time, according to renowned smell and taste expert, Dr. Alan Hirsch. The combination of sweet and salty is one of the most often craved pairings and Quaker is delivering a nutritious twist on this American favorite with the introduction of new Quaker Sweet & Salty Crunch granola bars.
“Americans seek sensory thrills in everything we do – from watching movies to riding roller coasters to choosing snacks,” explained Hirsch, Founder and Neurological Director of the Smell & Taste Treatment and Research Foundation in Chicago , Ill. “For example, the combination of sweet, salty and crunchy is unique in that it provides the ultimate sensory satisfaction.”
Perfect for snack time, Quaker Sweet & Salty Crunch has ingredients you can see and taste, including whole grain Quaker Oats, sweet honey and chunky nut and toffee pieces. With 30 percent less fat than the leading peanut sweet and salty bar ¹, Quaker Sweet & Salty Crunch granola bars are also naturally cholesterol free.
“People have been making their own combinations of sweet and salty favorites for years. Now Quaker is bringing a new twist to an age-old favorite with the introduction of new Quaker Sweet & Salty Crunch granola bars,” said Heather Vergara, director of marketing for Quaker Snack Bars. “Baked to a light and crispy crunch, our granola bars offer an added texture to the sweet and salty combination for a great taste experience.”
What Does Your Favorite Flavor Say About You?
Do you have a sweet tooth? Or crave salty foods? Hirsch notes that because the snacking experience can be different for each individual, people's favorite sweet and salty crunch flavor can lend some insight into their own unique personality profile.
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Favorite Quaker Sweet & Salty Crunch Flavor |
Personality Traits |
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Oats, Nuts & Honey |
“The Life of the Party” – This person is lively, energetic and flourishes in social situations.
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Toffee Nut Crunch |
“The Perfectionist” – This person has high ideals for self and others.
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Honey Roasted Peanut |
“The Rock” – This person is stable, reliable and level-headed in all situations.
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Quaker Sweet & Salty Crunch granola bars are available nationwide this month at grocery stores and mass merchandisers for a suggested retail price of $3.19 (one carton/six two-bar pouches). Quaker Sweet & Salty Crunch granola bars are available in three flavorful varieties: Oats, Nuts & Honey; Honey Roasted Peanut; and Toffee Nut Crunch.
ABOUT QUAKER SNACKS
Quaker Snacks, headquartered in Chicago , is a unit of PepsiCo, Inc., one of the world's largest consumer packaged goods companies. For nearly 130 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Holding No. 1 positions in their respective categories, Quaker Oats, Quaker Rice Cakes and Quaker Chewy Granola Bars are consumer favorites. For more information, please visit www.QuakerSnackBars.com .
¹FAT CONTENT: Toffee Nut Crunch and Oats, Nuts & Honey Quaker Sweet & Salty Crunch Granola Bars have 5 grams. Honey Roasted Peanut has 6 grams. The leading sweet and salty peanut granola bar has 9 grams.