Los Angeles, CA (July 18, 2007) — Pepsi has entered into an agreement with Los Angeles-based production company BermanBraun that will give Pepsi and its brands a first-look to support and sponsor original entertainment content that BermanBraun develops for online platforms.

A head of BermanBraun's internet group will soon be appointed and a digital content studio will be established in Santa Monica at the BermanBraun offices to handle all of their entertainment content projects.

“This alliance with Pepsi Entertainment and its family of brands is an exciting opportunity to create original online content which organically marries unique entertainment programming with new and exciting advertising solutions,” offered Gail Berman and Lloyd Braun jointly. “Branded and sponsored entertainment allows tremendous benefits from both a creative and marketing standpoint, and we look forward to working with Pepsi to create unique properties in the coming months.”

“The BermanBraun team is a talented group with a proven track record for developing creative and entertaining content,” said Ralph Santana, VP of sports, media and entertainment marketing, Pepsi-Cola North America. “Pepsi Entertainment was formed to provide innovative and compelling programming and we know this partnership will help us achieve this goal online.”

ABOUT PEPSI ENTERTAINMENT

Pepsi Entertainment is the entertainment production and marketing arm of Pepsi-Cola North America, which aims to leverage its iconic brands and strong links to pop culture through the creation of compelling media content. Pepsi is a product of Purchase, N.Y.-based Pepsi-Cola North America ( www.pepsi.com ), the refreshment beverage unit of PepsiCo, Inc. in the United States and Canada .

ABOUT BERMANBRAUN

BermanBraun, founded in February 2007, is an independent production venture based in Los Angeles . It recently established a strategic alliance with NBC which allows BermanBraun to provide creative content across all properties and platforms of NBC Universal Television.