CHICAGO (May 15, 2007) – For Americans, snacking is a way of life, so it's no surprise that the vast majority of U.S. adults (98 percent) can't resist the urge to nosh, according to a recent survey¹ commissioned by Quaker Rice Snacks. But how far will they go for their favorite mid-afternoon munchies or after-work crunch time?
Apparently, people will go to great lengths, with 52 percent of U.S. adults reporting that they have made a special trip for a snack and 23 percent having gone so far as to have eaten a snack off the floor! The survey also reveals that one of the most important snack characteristics is satisfaction. Eighty-one percent of U.S. adults who snack rated a snack leaving them satisfied as a very important or important characteristic of a snack. However, more than one-quarter of adults who “scream for ice cream” (28 percent) say it leaves them feeling guilty afterwards and the same is true for adults who eat chocolate chip cookies (29 percent).
Snackers rejoice! To answer the tummy grumble when the craving hits, New Quaker Mini Delights, mini multigrain rice cakes drizzled in indulgent flavors, feature the perfect combination of great-taste, portion-control and convenience for pure snacking satisfaction—all delivered with the goodness of Quaker.
“We know consumers love to snack and that calorie-conscious women are looking for small steps to keep them on track throughout the day,” said Merilee McDougal, Senior Marketing Manager for Quaker Rice Snacks. “New Quaker Mini Delights come in tasty flavors and easy portion-controlled packs to help bridge the gap between meals.”
Scrumptiously crunchy, Quaker Mini Delights are available in three delicious flavors: Chocolatey Drizzle, Cinnamon Streusel and Buttered Popcorn – perfect for the savory or sweet tooth, which should please the majority of snackers for whom indulgent flavors are a very important or important characteristic of a snack (61 percent).
“As a fitness coach and mom-on-the go, I know the importance of finding snack options that help to stave off cravings and prevent you from feeling deprived,” said Kelli Calabrese, personal trainer and fitness expert. “Quaker Mini Delights are a delicious, satisfying snack option – and the 90 calorie, single-serving packs make it easier to help you stay on track.”
With 90 calories per pack, Quaker Mini Delights provide calorie-conscious consumers with a convenient and controlled way to give into their snack-time cravings without any guilt. Currently available nationwide at grocery stores and mass merchandisers, Quaker Mini Delights are offered at a suggested retail price of $2.99 (one carton/six pouches). For smart snacking tips and recipes, log onto www.QuakerRiceSnacks.com. Quaker Mini Delights add to the list of other great-tasting Quaker Rice Snacks, including Quaker Quakes Rice S nacks and Quaker Multigrain Cakes and Minis.
ABOUT QUAKER SNACKS
Quaker Snacks, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world's largest consumer packaged goods companies. For nearly 130 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Holding No. 1 positions in their respective categories, Quaker Oats, Quaker Rice Cakes and Quaker Chewy Granola Bars are consumer favorites. For more information, please visit www.QuakerRiceSnacks.com.
¹Harris Interactive®fielded the online survey on behalf of Quaker Rice Snacks between March 29 and April 2, 2007, among a nationwide sample of 4,123 U.S. adults 18 years of age or older. Sampling error of the overall results is plus or minus 2 percentage points. Sampling error for results based on sub-samples may be higher and would vary. This online survey is not based on a probability sample. For complete survey methodology and results, please contact Shannon Radecki, 312-397-6076, Shannon.Radecki@ogilvypr.com.