PURCHASE, N.Y. – February 17, 2009 - AMP Energy has joined forces with Burton to sponsor the 27 th Annual US Open Snowboarding Championships at Stratton Mountain , Vermont , March 16-22, 2009 . AMP Energy will also sponsor the multiple-stop Burton Am Series, Burton Demo Tour and Burton World Tour, and recently sponsored the Canadian Open Snowboarding Championships. “This new relationship with Burton helps AMP Energy significantly expand its winter action sports program,” said Jamie Mahoney, Sports Marketing Manager, Pepsi-Cola North America Beverages. “ Burton is the most recognizable brand in snowboarding, and this partnership is a great way for AMP Energy to build even stronger relationships with snowboarding fans. Sponsorship of one of the premier snowboarding events of the season – the US Open Snowboarding Championships - underscores AMP Energy's significant commitment to action sports as a whole, and helps us continue to connect with snowboarders.” US Open Snowboarding Championships The US Open is the grand finale of the competitive snowboard season, drawing the world's top riders to compete for prestigious titles and impressive prize purses. As the final event in the third annual Burton Global Open Series, the US Open is the competitors' last chance to make a play for the women's and men's 2009 BGOS championship title, each worth $100,000 – the largest single payout in competitive snowboarding today. And the US Open is honored to be the event where TTR crowns the men's Swatch TTR World Tour Champion. AMP Energy will have a strong presence supporting the televised event, including television, radio, print and online advertising. The brand will also be showcased in event signage, program content, and onsite via a branded experiential product sampling booth. AMP Energy Fuels Winter Action Sports Program In addition to the relationship with Burton , AMP also recently announced the expansion of its winter action sports athlete program. Snowboarders Keir Dillon and Kevin Pearce will join riders Hannah Teter and Mason Aguirre in 2009 under the AMP Energy banner. About the Burton Global Open Series The Burton Global Open Series events are the pinnacle snowboarding events of the season. Founded by Jake Burton, the Opens have grown from grassroots events to global spectacles attracting tens of thousands of spectators and riders from around the world. Since the beginning, the Opens have been driven by riders, for riders evolving with snowboarding and riders' needs over the years. With events held in Canada , Europe, Japan , the United States , New Zealand and Australia , the Opens set the standard for snowboarding events around the globe. For more information, visit www.opensnowboarding.com About Pepsi-Cola North America Beverages Purchase,N.Y.-based Pepsi-Cola North America Beverages ( www.pepsi.com ) is the refreshment beverage unit of PepsiCo, Inc., in the United States and Canada . Its U.S. brands include Pepsi, Mountain Dew, Aquafina, Sierra Mist, IZZE, SoBe, Mug, Tava, Tropicana Twister Soda, Tropicana Juice Drinks, Dole and Ocean Spray single-serve juices. The company also makes and markets North America 's best-selling ready-to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks. For more information, visit www.pepsiproductfacts.com . Contact: Meghan Oliver
Kristine Hinck
Pepsi-Cola North America
914.253.2437
Kristine.Hinck@pepsi.com
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