PLANO, Texas, May 22, 2019 /PRNewswire/ -- It's official. The summer season is packed with snacks. To explore just where, when and how Americans will snack this summer, Frito-Lay today unveiled the next installment of its U.S. Snack Index.
Snacks play an integral role in the summertime experience. As the unofficial start of summer, Memorial Day historically starts a spike and then snacking hits its highest point during the week of July 4. In fact, according to retail sales data, the week of July 4 represents the biggest snacking week of the entire year for Frito-Lay.
"Delighting consumers with a wide variety of snack options has always been our first priority, and it's helped us earn our spot in 94 percent of America's pantries,1" said Mike Del Pozzo, senior vice president of sales, chief customer officer, Frito-Lay North America. "As snacking heats up in the summer months, so do our efforts to make sure that we are delivering the perfect side to any summer occasion."
The broad majority of Americans – nearly nine out of 10 – see snacking as important to summer occasions or can't imagine summer without their favorite snacks. And when it comes to summertime events, there are quite literally millions of them.
The Ubiquitous Summer Gathering
Recent estimates2 suggest that America is hosting more than 750 million summer gatherings including pool parties, casual cookouts, backyard barbecues and more. According to the U.S. Snack Index:
Given its popularity, the summer gathering is the backdrop of a new advertising campaign highlighting the Frito-Lay summer product portfolio. The campaign features a new seasonal mantra, "The Perfect Side of Summer," and spotlights the many ways to enjoy the long, playful days of summer with crowd pleasers like Doritos, Lay's and Tostitos.
Family Time – On the Road and Into the Woods
Snacking and summer travel go hand in hand. In a recent survey from AAA Travel3, nearly 100 million Americans will take a family vacation in 2019 – including summer getaways or packing up the car for a road trip this year. And from camping to reunions, families report they are planning to pack their favorite snacks.
The Summer Snack Selfie
With more than 90 million selfies estimated5 to be taken every day, Frito-Lay asked consumers which snack was most likely to make a cameo in their summer selfies. Out of corn/tortilla chips, potato chips, cheese curls, pretzels and popcorn, here's what America plans to snap and snack.
Frito-Lay's U.S. Snack Index is a national survey that reveals how different generations, regions and cities snack when it comes to summer snacking preferences. For more information, visit: FritoLay.com/SnackIndex.
Frito-Lay North American partnered with Morning Consult to field the Frito-Lay North America U.S. Snack Index nationally. This poll was conducted between May 1-5, 2019, among a national sample of 2,200 adults. The interviews were conducted online and the data were weighted to approximate a target sample based on age, race/ethnicity, gender, educational attainment and region. Results from the full survey have a margin of error of plus or minus 2 percentage points.
About Frito-Lay North America
Frito-Lay North America is the $16 billion convenient foods division of PepsiCo, Inc. (NASDAQ: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter http://www.twitter.com/fritolay.
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com
1 Statement reflects the number of households who purchase snacks at least one time in the last 52 weeks (IRI Panel).
2 Poll conducted by Thriveplan among 2,250 participants representative of the U.S. general population, October 2017.
3 2019 AAA Travel Survey; AAA's family travel research is the result of a telephone survey (landline and cell phone) consisting of 1,007 adults living in the continental U.S. Interviewing for this survey was conducted January 24-27, 2019. This study has an average statistical error of ±3 percent at the 95 percent confidence level for all U.S. adults.
4 2019 North America Camping Report; Annual survey of the general population conducted by Cairn Consulting Group sponsored by Kampgrounds of America (KOA).
5 Google statistics have estimated that about 93 million selfies were taken per day in 2014, counting only those taken on Android devices.
SOURCE Frito-Lay North America