PURCHASE, N.Y., March 25, 2019 /PRNewswire/ -- LIFEWTR®, a premium water brand committed to advancing and showcasing sources of art and creativity, today announced it is championing Art through Technology as its seventh design series. As technology broadens the boundaries of possibilities within art and design, ninety-two percent of art organizations agree that technology has made art a more participatory experience, ultimately helping to diversify audiencesi. In highlighting the impact of these emerging digital technologies, LIFEWTR Series 7 spotlights the works of three artists who are expanding upon the meaning of art by harnessing next-generation tools such as coding, data visualization, 3D printing and enhanced reality.
Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8513451-lifewtr-art-through-technology/
The LIFEWTR brand's seventh series unlocks a new world of creativity and represents the latest step in delivering on the brand promise to support emerging artists and spark inspiration through the exploration of art and technology. Shoppers nationwide will now have the opportunity to engage with augmented reality experiences and unlock a world of art at stores across the country. Through a QR code or by accessing ar.LIFEWTR.com, consumers will be able to bring bottle art to life and even capture immersive selfies to make images on their own, provided they have the Facebook app installed on their smartphone.
In support of Art through Technology, LIFEWTR continues to expand its footprint, and is excited to launch its product in Whole Foods Markets throughout Northern California, Florida and New England. Beginning this month, LIFEWTR will be available in Whole Foods Market stores across these markets, and will bring inspiration to life in-store with product demos and giveaways. LIFEWTR and Whole Foods Markets share a common purpose of revitalizing the people and communities they serve.
"As art and technology become increasingly intertwined, Series 7 represents the future of art innovation and provides brand fans with a new lens through which to view the world," said Stacy Taffet, Vice President, Water Portfolio, PepsiCo. "From LIFEWTR's recent in-room AR partnership with Marriott Hotels to our newest bottle designs and in-store AR experiences at Whole Foods and other retailers nationwide, we are excited to continue providing consumers with exciting new ways to experience art through technology."
Art through Technology celebrates the diverse perspectives of the following artists:
The Series 7 AR program further builds on Marriott Hotel's new in-room LIFEWTR AR experience, which debuted last year and allows guests to customize their hotel rooms through virtual LIFEWTR artwork. As part of the brand's ongoing global partnership as the Official Global Water and Emerging Program Partner for Frieze, LIFEWTR will showcase and celebrate the artists behind the series Art through Technology at the Frieze New York fair taking place on Randall's Island May 2 – 5.
Since its inception, LIFEWTR bottles have featured the works of more than 20 diverse artists spanning seven series, including Public Art (Series 1), Women in Art (Series 2), Emerging Fashion Designers (Series 3), Arts in Education (Series 4), Art Beyond Borders (Series 5), Diversity in Design (Series 6) and Art through Technology (Series 7). Each new LIFEWTR design series serves as a canvas for emerging artists to showcase their art, inspire others and gain visibility and awareness.
New LIFEWTR Series 7 bottles are now available in the U.S. in four sizes: 20oz, 500ml, 700mL and 1L, as well as multipacks. For more information, please visit www.LIFEWTR.com.
FOR FURTHER INFORMATION:
Golin: Simona Meynekhdrun / firstname.lastname@example.org / 212-373-6020
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.