PURCHASE, N.Y., Jan. 28, 2019 /PRNewswire/ -- Pepsi is no stranger to the Super Bowl and this year, the brand is using the world's biggest stage to answer the question "Is Pepsi OK?," showing the world – and the internet – once and for all that Pepsi is so much "more than OK!"
Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8479054-new-pepsico-commercials-launch/
The brand's highly anticipated in-game advertisement, "More Than OK," stars Academy Award-nominated and Golden Globe Award-winner Steve Carell, Grammy Award-nominated artist Cardi B and Grammy Award-winner Lil Jon. It takes on a humorous and playful approach to directly address the exchange people have often been asked by restaurant wait staff when ordering a certain cola – "Is Pepsi OK?" instead. Viewers quickly learn that when it comes to Pepsi, it is so much "more than OK!" Pepsi's "More Than OK" conversation will come to life in a number of engaging ways across social media throughout the week and in local Pepsi pours in Atlanta, so fans can proudly share their Pepsi pride.
"Every day, there are millions of people who enjoy Pepsi – people who love this brand – yet they continue to be asked 'Is Pepsi OK?,'" said Todd Kaplan, Vice President of Marketing, Pepsi. "We felt that it was time to address this question head-on, by celebrating our fans, our valued restaurant partners, and our core consumers by unapologetically letting everyone know that Pepsi is way more than OK. With the help of a star-studded lineup, we're taking this concept, and playfully flipping it on its head to show the world how refreshing, exhilarating, and downright awesome a delicious ice-cold Pepsi truly is."
As a long-time sponsor of the Super Bowl, Pepsi knows what it means to celebrate the biggest moment in sports and music by bringing impactful and dynamic experiences to the fans. This year in Atlanta, Pepsi will be painting the town "blue" with bold outdoor advertising, custom packages, epic celebrations and a number of other surprises. In addition, Pepsi will once again present the Pepsi Super Bowl LIII Halftime Show and the Pepsi NFL Rookie of the Year winner – all while providing a number of ways for consumers to get involved and participate in this year's big game.
Here's what else Pepsi has planned for Super Bowl LIII:
2019 marks the brand's seventh year as the title sponsor of the Super Bowl Halftime Show and 17th year as the "Official Soft Drink of the NFL."
In the 10 seconds before the Pepsi Super Bowl LIII Halftime Show, Pepsi will share an unforgettable lead-in to kick off the performance.
Join the #PepsiMoreThanOk and #PepsiHalftime conversations across social on Twitter (@Pepsi), Instagram (@Pepsi) and Facebook, and visit YouTube.com/Pepsi to check out the latest TV ads, exclusive content and more.
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2017, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world enable PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.