PURCHASE, N.Y., Jan. 30, 2018 /PRNewswire/ -- Doritos Blaze and MTN DEW ICE today unveiled their joint advertisement airing during Super Bowl LII on Feb. 4. Titled "Doritos Blaze vs. MTN DEW ICE," the :60 in-game advertisement (watch here) pairs Morgan Freeman and Missy Elliott for MTN DEW ICE to take on Peter Dinklage and Busta Rhymes for Doritos Blaze in an unforgettable lip-sync rap battle.
The epic commercial features Peter bringing the heat with his scorching lip-sync rendition of Busta's verse from the track "Look at Me Now," and Morgan giving the chills with an ice-cold lip-sync performance of Missy's chart-topping hit "Get Ur Freak On." As Peter takes a fiery bite of Doritos Blaze, his world is engulfed in flames, which then freezes over once Morgan takes a refreshing chug of MTN DEW ICE.
As previously established in teasers for the spot, Busta and Missy act as the duo's "coaches." As the intensity rises in the rap battle, Busta and Missy make cameo appearances to continue their support. The creative in the spot mirrors the boldness and originality fans have come to expect from Doritos and MOUNTAIN DEW®.
Fans Encouraged to Continue the Battle
Using an exclusive Snapchat lens available starting on Super Bowl Sunday, fans can record their own performance inspired by the advertisement. Fans can then pick a side – either Doritos Blaze or MTN DEW ICE – and get in on the conversation by following @Doritos and #SpitFire, and @MountainDew and #IceCold on Twitter and Instagram.
Ad Marks Brands' Return to Super Bowl
Both brands are returning to the Super Bowl in the first nationally televised Super Bowl commercial to feature one company advertising two of its trademarks back-to-back. The fan favorites are no strangers to stealing the spotlight during the big game. Doritos had a successful 10-year run of the "Crash the Super Bowl" campaign that concluded at Super Bowl 50, and Mountain Dew launched its wildly popular advertisement "Puppymonkeybaby" in the 2016 game.
Known for its refreshing taste, MTN DEW ICE is a clear, lemon-lime flavored DEW® with a splash of real juice that charges Dew Nation. Bringing the heat is Doritos Blaze, the brand's newest national offering that fires up the hot and spicy snack market, with a complex flavor and heat that builds as you crunch.
High-res images and other press materials are available here.
About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enable PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.
About Doritos
Doritos believes there's boldness in everyone. We champion those who are true to themselves, who live life fully engaged and take bold action by stepping outside of their comfort zone and pushing the limits. Doritos is one of the many brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NASDAQ: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at http://www.twitter.com/fritolay.
About Mountain Dew
MOUNTAIN DEW®, a product of PepsiCo North America Beverages, is the No. 1 flavored carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, MOUNTAIN DEW exhilarates and quenches with every sip. In addition to the original MOUNTAIN DEW and DIET MOUNTAIN DEW®, the permanent DEW® product line includes MTN DEW ICE™, MTN DEW® KICKSTART™, MOUNTAIN DEW CODE RED®, MOUNTAIN DEW PITCH BLACK®, MOUNTAIN DEW VOLTAGE®, MOUNTAIN DEW WHITE OUT® and MTN DEW® Label Series. For more information, check out www.mountaindew.com, www.facebook.com/mountaindew or follow on Twitter @mountaindew.
Chris Yemma
Frito-Lay
972-334-3924
Christopher.Yemma@pepsico.com
Kristen Mueller
Mtn Dew
914-767-7450
Kristen.Mueller@pepsico.com
SOURCE Mountain Dew