PLANO, Texas, March 7, 2016 /PRNewswire/ -- Doritos, one of the flagship brands from PepsiCo's Frito-Lay division, today launched a new campaign inviting the boldest of fans to set 50 bold records throughout 2016. On the heels of the final installment of its iconic "Crash the Super Bowl" advertising campaign, Doritos has once again put control in the hands of consumers with Bold 50, a year-long program celebrating Doritos' 50th anniversary.
The program challenges the boldest fans in the world to be part of 50 world records with Doritos during 2016. The first record was set on Sunday, February 7 as 22 people participated in the "Tallest Suspended Football Party." The Doritos fans were suspended by a crane more than 13 stories above the ground (at exactly 137 feet) with a once-in-a-lifetime view of Levi's Stadium.
"Doritos fans have a thirst to experience life to the fullest. We recruited the boldest of the bold to make their mark in history," said Jeannie Cho, vice president, Frito-Lay marketing. "Their world record kicks off Bold 50, a continuation of the Doritos 'For the Bold' campaign launched in 2013. That campaign – and this extension - continues the Doritos brand's legacy of empowering its fans to seize the moment and live boldly. That legacy has included us doing everything from letting fans create our television commercials to fans controlling the Doritos BoldStage at SXSW with only their Tweets."
The record is just the first in 50 records to be set this year by the brand's boldest fans. All records will be verified by RecordSetter.com – the Las Vegas-based world record organization founded on a belief that everyone can be the world's best at something.
Examples of other records that could be broken include:
To see a recap of our first Bold 50 world record and to sign up to learn more about all the records, visit DoritosBold50.com.
About Doritos
Doritos is one of the many brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com/, the Snack Chat blog, http://www.snacks.com/ and on Twitter at http://www.twitter.com/fritolay.
About RecordSetter
Founded on a belief that "Everyone can be world's best at something," RecordSetter is a global media company that celebrates the best in human achievement. RecordSetter's library of 46,000 world record videos generate over 20 million monthly views. The company co-produces RecordSetter Kids with DreamWorksTV, has two television shows in development, and provides videos to partners including MSN, Amazon and Jukin Media. For more information, visit https://RecordSetter.com.
About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.
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SOURCE Frito-Lay North America