Released today, teaser reveals "U Can't Touch This" theme playing off the notion of the Cheetos cheese dust on your fingers - Cheetle - being the inspiration for the massive hit, which celebrates its 30th anniversary this week
Most Americans (66 percent) consider themselves "happy" people, while 33 percent go out of their way to smile at strangers - according to Lay's 2020 Smiles Survey
Debuting in the US in April 2020, Pepsi's newest innovation blends the right amount of cola and coffee to give consumers an unexpected delicious caffeine kick
Entrepreneur Padma Lakshmi Among Industry Experts Who Chose Five Finalists from Pool of 400 Applicants in Stacy's Pita Chips' Quest to "Help Women Rise"
Launching October 10, Frito-Lay Variety Packs' "Get Spotted" Partnership with Safe Kids Worldwide Helps Families Prepare for a Safe and Fun Halloween Night
Ensuring families and children have access to nutritious meals is a key part of PepsiCo's effort to alleviate hunger and feed potential around the world
Together with San Joaquin Valley Air Pollution Control District, the Largest Producer of Snacks in the U.S. to Advance Environmental Sustainability at One of its Largest Manufacturing & Distribution Facilities
Multi-Year Deal Gives PepsiCo Beverages North America Several Category Exclusivities; Encompasses Platforms and Marketing Collaborations Across Hockey, eSports, Music and Entertainment
Latest Frito-Lay U.S. Snack Index Reveals Ongoing Evolution of Palates and Globalization of Flavor, Powering Demand for Greater Variety and More Adventurous Snacks
Series 8 'Unconventional Canvas' launched in partnership with Frieze features artists who create art outside of traditional venues bringing art to new audiences
Produced in partnership with directors Jeff and Michael Zimbalist, the series provides an intimate look at the stories of five aspiring athletes participating in the Global Gatorade 5v5 Soccer Tournament
"Always be Celebrating" Includes National TV Ads, A New Partnership with United Way Worldwide, Local Market Programming, a Collectible Can and Kickoff Party to Celebrate the Super Bowl LIII Champion New England Patriots and more